PROJECTS
The Strategy of Music Marketing: A Study of Olivia Rodrigo’s Unprecedented Success
This poster below is an abridged visual of my senior research project on Olivia Rodrigo’s music marketing strategy, which was displayed during Skidmore College’s 2024 Academic Festival.
Consulting at SSCP (Skidmore-Saratoga Consulting Partnership)
After five months of extensive interviews, research, and analysis, my 3 consulting team members and I formally presented our 80-page deck of strategic recommendations to our client’s founder and internal team at Four Seasons Natural Foods in Saratoga Springs, New York. We received an A+ on the presentation and deck.
